WHO WE ARE
Downstream (DNSTRM) Adventurewear is a fly fishing-inspired line of casual and outdoor wear for any nature-loving enthusiast. We live by a certain mantra and a higher standard… We are not conquerors of nature, but lovers of her essence. We are not here to tear her a new a**hole, but to align with her perfect rhythms. We do not take without first giving and understanding her balance. We do not own the animals and the elements, but are the same as them, a part of it all, and in awe of the vastness that surrounds us and reminds us that we are only a small but powerful part ofthe greater whole.
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After a decade of guiding fly fishing, destination trips, and almost thirty years of fly fishing know how, the idea was sparked. Born and bred on the rivers of Montana and Idaho, the notion for Downstream came to fruition when it was realized that life should feel like a flowing river....with relative ease, purpose of course, and building momentum...not a fight against a raging current.
The Team
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The Team
Nic Jovanovich
Owner, Creator, CEO, Design/Art team, Professional Guide, Health and Wellness Advocate, World Traveler, Perpetuator of Consciousness.
Jessic Jovanovich
Tester, editor, travel-freak, lover of yoga and fly-casting. Giver of all things good, prescriber of health and happiness. Sweetest smile and get-s**t-done tough.
Kate Sherin
Reppin' the DNSTRM. Team Canada. Big-fish extraordinaire. Digby Scallops, Rappie Pie, and swinging up some bruisers.
Luke Billings
Reppin the DNSTRM. Crossfit champion of eight galaxies. Armstrong. Mindstrong. The force is strong.
Cory Streett
Mad Designer, Artist, Inkmaster. Professional Guide/Tat Giver, Sarcastic A**hole but in a fun way. Wizard on the sticks.
WHO WE ARE
Downstream (DNSTRM) Adventurewear is a fly fishing-inspired line of casual and outdoor wear for any nature-loving enthusiast. We live by a certain mantra and a higher standard… We are not conquerors of nature, but lovers of her essence. We are not here to tear her a new a**hole, but to align with her perfect rhythms. We do not take without first giving and understanding her balance. We do not own the animals and the elements, but are the same as them, a part of it all, and in awe of the vastness that surrounds us and reminds us that we are only a small but powerful part of the greater whole.
​
After a decade of guiding fly fishing, destination trips, and almost thirty years of fly fishing know how, the idea was sparked. Born and bred on the rivers of Montana and Idaho, the notion for Downstream came to fruition when it was realized that life should feel like a flowing river....with relative ease, purpose of course, and building momentum...not a fight against a raging current.